The Elements of a Good Website Design

Websites that are not well designed tend to perform poorly and have sub-optimal metrics. Here are some of the most important elements of a good website design.

Good Visual Design

Design is an all encompassing concept that refers to all the visuals elements of your website — logo, font, white space, theme or template, layout and colors. Make sure that you use a theme that relates to the purpose of your website so that you ensure that your content is on track with what your customers or visitors is looking for. An important consideration to keep in mind is use white space and think about color usage and meaning.

Videos and Patterns

Visuals are one of the biggest trends when it comes web design. If you look around, you will immediately see that a lot of websites have done away with the long and wordy homepage content in favor for a more visually appealing content. Moreover, many companies have chosen to go more minimalistic. They have eliminated most of the text on their site and chosen to go instead with image or videos as the website background. The videos and pattern you use on your website will help tell visitors what you are about and what you offer in an attractive and creative way.

Navigation

Navigation refers to how easy it is for visitors to take action and move around your website. Some techniques for effective navigation are the following: a logical page hierarchy, using bread crumbs, inserting clickable buttons, and observing the ‘three click rule’ which means users will be able to locate the information they need in your website within three clicks. Make sure that you make it easy for your visitors and customers to find whatever it is they are looking for when they go to your website.

Load Time

Everybody hates a website that takes a long time to load. Keep in mind that 2 seconds is the threshold for e-commerce website acceptability. Remember that if you do not observe these practices, your your competition will, and search engines may rank those pages above your own, over time.